14-Oct , 23

Summarize the development gap of lifting tongs at home and abroad

  China's lifting tongs industry has developed late, and there is a certain gap with foreign lifting tongs enterprises, mainly in the following aspects:

  1, strategic planning, strong company products, often give people a fairly clear impression. Many lifting and hoisting enterprises in China have diversified strategies, and there is excessive competition, manufacturers and brands are not prominent in the main business, and the core competitiveness is poor, therefore, production enterprises should be specialized and become the leader of product categories. Many chain lifting pliers, steel wire rope lifting pliers, ring enterprises are small in scale, and should not be rushed to all aspects. Instead, a certain type of product should be done well.

  2, brand: has entered China's foreign hoisting enterprises, in the world are well-known multinational companies, they have a good reputation, can provide users with quality products, perfect service. On the other hand, Chinese enterprises are familiar with the language and market, and have a relatively good understanding of the cultural needs, so they are more likely to establish their own brands.

  3, marketing management: at present, China's lifting operation management mode has not embarked on the road of real agency, management experience, management means, management talent are facing challenges, market management, price management, promotion management need to be improved.

  4, scientific decision-making mechanism: many people think that foreigners do not understand the Chinese market, in fact, foreign manufacturers will hire Chinese localization talents with high salaries, willing to spend money to buy information, establish effective information channels and rapid response decision-making channels, and Chinese enterprises often lag behind the response to the market, the lack of decision in the decision has delayed business opportunities.

  Of course, with the continuous development of China's lifting pliers, these problems have also been paid attention to, China's lifting pliers enterprises are also timely response, and now the gap between lifting pliers products and foreign countries is getting smaller and smaller, and there is a trend to exceed.

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